Reggaeton kingpin Don Omar and multi-platinum hip hop artist Nas will share the stage at Soulfrito, an urban Latin music festival coming Feb. 22 to the grounds of the Sun Life stadium, home of the Miami Dolphins and the South Florida festival’s new production and marketing partner.
2020 is the year when the majority of all Americans under seventeen years old will be from a minority background, a process that will culminate with a so-called “minority-majority” population by the mid-2040s. These demographic changes will bring about a significant transformation to Corporate America, and during the next few months I will discuss some of these consequences in each article targeting one specific area of our business environment.
Since 2002, The Soulfrito Urban Latin Music Festival has been celebrated among mainstream heavyweights and Latin icons, alike. With the spirit of the National Puerto Rican Day Parade bubbling, Brooklyn’s Barclays Center kicked off NYC’s festivities with a sold-out all-star #Soulfrito18 event on Friday (June 8).
It’s done more than work as its gone on to help launch the careers of Pitbull, Aventura, and Wisin y Yandel. Over the years, Soulfrito has seen bigger acts shine like Busta Rhymes, Nas and Don Omar.
Our guide to pop and rock shows and the best of live jazz happening this weekend and in the week ahead.
