Reggaeton kingpin Don Omar and multi-platinum hip hop artist Nas will share the stage at Soulfrito, an urban Latin music festival coming Feb. 22 to the grounds of the Sun Life stadium, home of the Miami Dolphins and the South Florida festival’s new production and marketing partner.

2020 is the year when the majority of all Americans under seventeen years old will be from a minority background, a process that will culminate with a so-called “minority-majority” population by the mid-2040s. These demographic changes will bring about a significant transformation to Corporate America, and during the next few months I will discuss some of these consequences in each article targeting one specific area of our business environment.